The Modern Marketing Org: Priorities, Pressure, and What’s Next

From sales-marketing misalignment to AI-powered reinvention, marketing teams are being pushed to evolve, and fast. This report reveals the patterns, pitfalls, and possibilities shaping today’s marketing orgs.

• 71% say brand awareness is the primary goal of websites, but engagement, sales, and lead generation are fairly evenly spread and close behind
• 43% say they prioritize efficiency and effectiveness equally for their ideal customer experience
• Only 1 in 10 treat user testing as an occasional exercise, and 76% conduct user testing at least monthly