For The Brain
Press Release

Manual Labor Studio Certified By the Women’s Business Enterprise National Council

Manual Labor Studio Certified By the Women’s Business Enterprise National Council

Samantha Choi Cadley

CEO & Chief Creative Officer

December 16, 2020

Brooklyn, NY—December 16, 2020—Manual Labor, a marketing and creative consultancy and studio, today announced it received national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). As an independent, female and minority-owned marketing and creative company, Manual Labor is in a great position to help organizations improve their ability to communicate with their most important stakeholders by what you see and what you say.

Samantha Choi, founder, CEO and Chief Creative Officer of Manual Labor, said, “This is an important milestone not only for our business, but because it's a symbol to other women and young girls that they too can own their own business. I watched my parents do it and I’ve taken their entrepreneurial spirit to build something more with the opportunities they provided my sisters and me.”

WBENC’s national standard of certification implemented by the New York regional partner organization is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

About Manual Labor

Manual Labor is a minority and female-owned marketing and creative company that helps organizations of all sizes connect the dots through messaging, design, and technology. Located in Brooklyn, NY, the company’s mission—“Do Great Work with Good People™”—is rooted around the diversity of and empathy in people, culture, and experiences. For more information, visit


Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women, with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit


We love meeting more Good People that are as passionate as we are. Give us a shout if you want to connect and learn more about ML.

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