- Brand Strategy & Positioning
- Community Naming
- Brand Identity
- Website Design & Development
In the world of 5G, the words ‘transformation’ and ‘connection’ carry a lot of weight - and real impact. Alef, a pioneer in mobile edge computing, needed to ensure its brand reflected the opportunity and momentum: the art of the possible.
Alef’s leadership and marketing teams partnered with Manual Labor to re-brand, re-position, and launch Alef to drive the next mobile wave of technological innovation that improves the way we live, work, play - a $4.1 trillion economy by 2030.