Services
  • Strategy & Consulting
  • Brand Development
  • Marketing
  • Website Design & Development
Project Overview

Boomi, a B2B SaaS company, is trusted by more than 18,000 customers globally to discover, manage, and orchestrate data and applications.

The company partnered with Manual Labor across a number of strategic marketing pillars to maintain competitive advantage and accelerate its growth. The partnership and collaborative work over the past three years resulted in a $4B sale by Dell Technologies to private equity pioneers Francisco Partners and TPG.

Atom sheet graphic of Boomi's website redesign. Graphic for website module.
A mockup of a Boomi flag.

Capturing the Boomi Swagger

How does a 20+ year old company communicate its confidence, innovation, and vision? Rebrand, and align internal and external stakeholders alike. The company partnered with Manual Labor across a number of strategic marketing pillars to maintain competitive advantage and accelerate its growth.

Grab to Scroll
A graphic showcasing the new Boomi website.
A mockup of Boomi banners. A mockup of Boomi advertising. A mockup of a phone displaying Boomi's website.

Propelling a Community

The Boomi community plays an integral role in its customers’ success and growth. Understanding this, Manual Labor re-branded and created a new destination for community members to share and learn, all within the Booomiverse.

Boomiverse was built for the long haul in mind - driving participation, training, certifications, and most of all, loyalty to the Boomi brand. This coordinated effort allowed Boomi to tell a more meaningful story around customer success and how that plays back to its products and platform. Today, more than 100,000 Boomiverse community members participate on the platform (with 55%+ cert. growth rate of those in Boomiverse).

A graphic of a Boomi rocketship. Photo of a woman workign on a computer with mock up Boomi stickers placed on it. A graphic of a Boomi spaceman.A photo of an astronaut waving a Boomi flag.
Our results

28.8% increase in new users

8.95% increase in pageviews

20.2% increase in sessions

Mockup of a man walking by a Boomi ad.
Manual Labor defines ‘partner’ in the truest sense of the word. We would not be in the vaulted leadership position from a brand and go-to-market perspective without their smarts and can-do-anything drive.

Mandy Dhaliwal
Former Chief Marketing Officer, Boomi

Let’s
Connect!

We love meeting more Good People that are as passionate as we are. Give us a shout if you want to connect and learn more about ML.