More than just a name

The Atlas School name and brand was born from the idea that each student owns their destiny and the path begins here. Atlas School provides students with the map to a career in computer science but they define where they go through education and learning by doing.

Symbols like Lumi the mascot, street maps, patterns, messaging, and even some easter eggs, are woven throughout the brand visually to reinforce this idea.

A destination for coding in Tulsa

AtlasSchool.com is the digital face of the new brand and the website serves as a destination for prospective students, current students, faculty, and employers looking to hire. One can find information about current programs being offered, check out forthcoming events, and even apply for admission.

Manual Labor helped bring the brand to life through the website by designing wireframes, mockups, key modules and working prototypes in Figma.

Pen, paper and some pixels

Running a school requires more than just a brand and a website. Atlas School needed the new brand implemented in the day-to-day tangibles required to operate. Manual Labor delivered by designing presentation templates, badges, letterhead, business cards, signage, social assets, and more.

Building culture and community

At first glance a sticker may seem to be a just that, a sticker.

However, Atlas School and Manual Labor saw the opportunity and power of swag in it’s ability to foster culture, community, and a sense of pride for a new brand amongst students and faculty alike.