Ambitious Ideas

We started our brainstorm by casting a wide net. Our inspirations for this brand campaign came from all over with the goal: use bold and confident visuals that will make audiences feel something and provides a value. The qualities reflected the brand essence of Cognitiv.

The final concept took shape through iteration and evolution — and marrying the right visuals with the right words.

Authentic Insight

As we honed in on the big idea of getting more time back with Cognitiv, we translated that positive feeling into a simple strapline — Reclaim Your Brain.

The mental relief and clarity of the undistracted and creative human mind opens up a world of possibility. With Cognitiv, more was possible: more collaboration, more transformation, more reflection, more festivity… while circling back to the Cognitiv brand by mirroring their name.

Accelerated Iterations

At Manual Labor, we see the power of generative AI and our own brains got a boost through this powerful application. Utilizing Adobe's Firefly AI technology, it allowed our designers to be more imaginative - quickly. It gave us the ability to interpret and visualize concepts, depicting brains that feel surreal but recognizable and memorable at the same time.

Actual Impact

From concept to production, Manual Labor helped bring this brand campaign to life on the streets of New York, across subway stations and socials, and in the digital wild. With 60 million DOOH impressions across NYC - following its initial launch, Cognitiv saw a 650% increase in organic LinkedIn searches for the company. This brand awareness campaign also received media coverage from MediaPost and Cynopsis Media. By creating a modular playbook, this campaign could be translated into a multichannel, multiformat execution.