Bulbrite, a successful 50 year old B2B lighting manufacturer, looked to leverage its rich history and expertise by launching a direct-to-consumer (DTC) brand that educated, inspired, and empowered consumers to find their right lighting.

In support of that customer-first dedication, ML worked with Bulbrite to launch the DTC brand, Kibün. Every touchpoint from learning the name, taking the quiz, and shopping for the right lighting was designed to deliver the experience consumers would have with “that friend who always gave the best advice.”