Designing for Wonder

Connecting with audiences and customers is about more than a website and Instagram account; it’s about providing a consistent and memorable experience at every touch point - in person, online, and in the store. To accomplish a consistent experience, Manual Labor worked with Nickey Kehoe to launch a new ecommerce website through the eyes of the boutique. The website highlights both the craftsmanship of the Nickey Kehoe Collection, the image style and color palette highlighted in the details of each piece, and focuses on Todd and Amy’s design services.

Experience Meets ECommerce

Working in partnership with Nickey Kehoe, the Manual Labor team helped map a new shopper journey that reinterpreted how owners Todd Nickey and Amy Kehoe wanted to sell online – delivering the unique in-store experience to customers on their ecommerce site.

This collaborative workshop resulted in an end-to-end user journey and site map that delivered the in-store experience online.