In 2004, Todd Nickey and Amy Kehoe launched their namesake design studio and boutique, offering customers a peek into their creative minds as they sourced the world for inspiration and unique finds. Recreating this experience online required ML to understand how to deliver the same 'wonder and discovery' the boutique has come to be known for while providing a frictionless e-commerce experience.
Working with Nickey Kehoe included a design thinking and information architecture workshop to organize the boutique and studio websites for each audience. Creatively, an editorial approach allowed us to present the collection of 1000+ SKUs into categories that reflected the breadth of the Nickey Kehoe catalogue and the spirit of the brand.
The partnership between Nickey Kehoe and Manual Labor delivered an entirely new opportunity for visitors to understand the personality of the brand, while giving them the chance to purchase a variety of 'eclectic objects and wares,' including their own collection. ML drew from the boutique - located in Los Angeles - to pull different textures, products and sections which helped tell the NK story.