Koddi’s award-winning technology powers over 400k+ properties globally, with a suite of products that fit customer needs throughout the entire lifecycle. Recognizing the brand equity with the current logo and offering, Manual Labor’s goal was to take Koddi to the next frontier of travel advertising with new corporate brand identity, positioning, and supporting marketing infrastructure.
As part of a strategic rebranding, it was crucial to consider both the visual and verbal components of Koddi’s new brand identity, without compromising the core of the brand that was so loved. This plan was underscored by meticulous focus on the infrastructure that supports product, marketing and sales - understanding that all the respective dots need to be connected for maximum impact.
In order to clarify and differentiate the unique set of Koddi products, Manual Labor created a simple but impactful design system rooted in geometric shapes and color. Each form referenced a shape easily associated with the product’s offering - enabling the team to map and tell the Koddi story while giving each product its own weight.
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“As a growing technology company, it was important for us to ensure our branding, identity, and how we go to market was captured appropriately to our employees, partners and customers. Manual Labor was a tremendous partner who helped us across so many facets of our marketing. They were able to channel our spirit while helping us tell a unique story of what makes us tick.”